July 30, 2009
Building a brand is not a one time attempt. A brand is built over time in the mind of the consumers. Creating a logo, brochure, business card, flyer, or website is not the complete outline of your business. The building in which your business resides is not the complete impression but having a controlled consistent approach in bringing them all together over time creates a more complete picture and credibility of your business in the consumers mind.
What does your business promise to the consumer? This is the point businesses constently push on commercials, billboards, magazines, Internet, and TV ads. Seeing the message and images over and over again we begin to formulate an opinion or thought about the significance of the product being presented. When people buy the information, product or service they tend to recommend it to their associates. If the product or service is unsatisfactory they will not recommend your business. We as business owners do everything we can to sway a good response.
To strongly influence a good response from the consumers, business owners put in many hours to perfect the product or service. Many times businesses neglect the outer branding that must go in tangent with the inner brand. Repeatedly transmitting the news of your business to the consumers will go far. Constantly projecting an image or outer brand through your business cards, website, brochures, flyers, and posters will build your brand over time.
In addition, inner branding must be worked on a daily basis. Inner branding deals with the product or service, employees and all internal dealings. The outer brand should always reflect the internal brand without embellishments. If the internal brand is awful and the outer brand is excellent people will try it and not return because it will seem like the product and/or service was falsely advertised. If the internal brand is good and the outer branding is lousy then no one will come because it looks undesirable. If the internal brand and the outer branding is good then you will have satisfied customers who will recommend you to their people because you are delivering what is advertised. This is what a business strives to accomplish. Bringing all the pieces together over time creates credibility and brand value of your business in the consumers mind.
July 24, 2009
If you are interested in having a flyer, poster, cd cover, business card, website or some other creative service please inquire. It is only a 5 step process from start to finish. If you would like to know the price range for a specific service then shoot an email to Creative Graphic Art at firstname.lastname@example.org we will send you a general price range for projects.
1.) Briefing: To get the process started fill out the creative brief and email it to email@example.com. This brief will give me background information concerning you, your business and the services you desire. Download the creative brief by clicking this link PDF File
2.) Proposal: Based on the creative brief you supply and our pricing guide a service agreement will be provided to you by email. Once the terms are agreed to then we go to the next step.
3.) Design: The work begins. The project will determine the length of time before receiving the first draft.
4.) Approval: The drafts will be presented for you to approve or reject. If concept is rejected, feed back is required for revisions. Steps 3 and 4 are repeated until design is approved. Once approved then we proceed to step 5.
5.) Deliver Goods: Based on the agreement you will be provided your deliverables.
July 17, 2009
When you look at a piece of art what draws you to it? Although art and design are subjective, there are principles of design that cross all art forms from, architecture to painting. Here are a few principals that good design follows.
Repitition: This gives people comfort knowing what to expect from the art piece. Repetition gives a calming affect. For example look below.
Contrast: Differences in size, color, tone, or value add intrest to the piece. In creating your graphics the focal point should have the greatest contrast.
Dominance: Giving objects some hierarchy by size will tell the viewer where to look first, second, and so on. Typically people look at the big objects first.
Balance: This is vital in bringing the piece all together. If the piece feels unbalance then it is hard to look at for long periods of time. To illustrate how you need to balance your piece, take a spoon and find the point of balance with your middle finger. Notice that, although the spoon may be 5 inches long your finger is about an inch from the edge. imagine that on a piece of paper. The place of your finger is the center line on the page.
Repetition, contrast, dominance, and balance combine to reveal a strong compostion. This is good design. Good design is working these design principals to attract. This is what good design is…
July 9, 2009
I stopped in my colleuge’s office to ask a question while he was putting a presentation together. He was focused, giving total attention to his 17 in wide screen, powered by the new mac book pro. I watched him cropped an image in photoshop save it as a jpg and drop it in some kind of power point presentation. His eyes widen with frustration as he took a deep breath. He looked away from the screen abd notices me in his office. He leaned over to me and asked “how can I get rid of the background so I can use the new background I created?”
This gave me a great idea to write this short informational article to all those new graphic designers still learning the tools. This is something you should know:
1.) Once you save the file as a tiff or jpeg photoshop will automaticly create a background.
Therefore you need to do one of two things:
1.) Bring your background and cut out image into photoshop or
2.) Import your cut out image into the program that you have your background image placed.
For Example: If I have a background image in illustrator all laid out, then import your cut out image from photoshop to illustrator.
The important thing is to use it as a PSD file because once it is switched over to a jpeg or tiff a background will be created, even if it is white.
If you liked this article please consider signing up for a photoshop video e-course at www.cdesign8.com