September 15, 2010
For my birthday, my wife bought me a hat with the Creative Graphic Arts logo on it. This is my new favorite hat!!! Although it was suppose to be a surprise gift, it was not a suprise because she needed my help to provide the correct art work to the “stitching guy”. This gave me a thought on how important the graphic artist really is to any business, marketing department, or brand management agency.
One of the core responsibilities of the graphic artist is to communicate to the printer/ embroiderer. From printing business cards to stitching on a hat or t-shirt. It all starts with good art. If you give the production order on bad art work then you will get bad work out. Many beginning graphic artist and “do it yourselfers” will pull images off the web and try to have the art work printed on T-shirts, Hats, Mugs, brochures, flyers, and business cards with the image coming out very grainy or pixilated.
A couple things to know when having your logo or art work produced on clothing or flyers.
1.) Provide a logo in vector form to start like an .eps to your client. This will allow you to adapt your logo to the size needed for the application. If you create a logo for a business card and then you need to place a logo on a t shirt and then for a website. If you rasterize the image for one it will hard to use them for all these applications. If you start with a vector and save to a rasterized image then you can tailor the image to the media.
2.) Craft your art work to the media you are trying to apply it to.
Kela thanks for the Hat babe… I love you.
If you would like to learn how to use Illustrator or Photoshop go to www.cdesign8.com and sign up for the free Creative tips and tricks e-book.
June 9, 2010
I just wanted to share with you the video software that I use to make my video tutorials. Its called camstudio. You can down load it at http://camstudio.org/ . Its a great way to record presentations off your computer screen.
You can create video tutorials like I do or create video presentations of your computer screen. Post them on Youtube or embed them in your blog or website.
It is very easy to use. Here are some highlights of the software.
1.) you have the ability to save it as an .AVI or a .SWF format
2.) You can record full screen or define the area you want recorded.
3.) You have the option to record audio simultaniously or not.
4.) You also can highlight the curser so people can easily identify what you are pointing at on screen. I like this function.
Please take a look at the short tutorial below of the software. Just so you can get the feel of what the software can do for you. I would recommend this especially if you are on a tight budget. It is worth the price… lol.
Please leave a comment on what you think about the software. Would this be useful for you?
June 3, 2010
The quickest way to learn is by mimicing. Watching over someones shoulders and copying what they do. Then, take what they do and make it your own.
Quick Start Tutorial is based off this idea. You can save hundreds of dollars by buying a video instead of going to the expensive one on one class. You can save hours of your time by removing the technical book and travel time to classes.
Imagine in a few hours having the understanding and basics of a craft or skill that would normally take a semester and a few thousand dollars. Quick Start tutorials provides the information to understand the tools in Photoshop CS4 to create high impact flyers business cards, CD covers, and marketing materials.
New products, businesses, and events continue to populate. These products, businesses, and events will need flyers business cards, logos and websites to distiguish themselves from the competition. They will need graphic artist to help them craft their messages.
Quick Start Tutorials will give you the knowledge and confidence to attract those jobs and make a few extra dollars.
Download the 14 part tutorial now or enroll for the 6 part e-course for free. Click here to begin
Test it out and let me know what you think?
May 27, 2010
Make your site viral by adding a “share this” functionality to your site. This was something I found that works great. The point of any website and marketing campaign is to spread the message. Making it easy for others to spread the word and share makes your site more visible. Go to www.sharethis.com and sign up for an account, it is free.
After you are on the site then click on features in the header. Once you are in the features page then select “get the button”.
In “get the button” page you can customize your button. Select what you would like to show on your button then drop down to the bottom of the screen.
You will let them know where you are going to place the button. Is it going to be on your personal website, word press, blogger, etc. Once you are all set up they have very good tracking to see how people share your page. You can analyze if you have more people on face book sharing your page or Myspace vs. email. Watch the video below
It is a very cool tool to use to analyze your traffic. Hope this helps you with your marketing until next time…Keep creating. If you have enjoyed this article pleae leave a comment and or sign up on my mailing list.
March 25, 2010
Over the past couple of projects it has been pressed upon me time and time again on how special the relationship is between the designer and client. You would think that after doing X amount of flyers/ logos/ websites etc. I could get burned out with creative ideas. Well not so, the reason is because I am not creating from my own inspiration but from the clients.
The client is actually doing the creating of the flyer / logo/ or website. Therefore it is important for the client to have a good idea or direction the project needs to go. I find that if the client has no idea of which direction they want the project to go then they do one of two things.
1 They spend more money then they really wanted. This is done by having multiple revisions and redo’s or hoping from one designer to another. Although some artist charge by the job remember if you burn them the first time around good luck with trying to work with them again. They will remember how much time and effort was put in for the little compensation.
2 The client get up set with the artist because they are not seeing what they want. Its pretty much a lose lose situation for the client. to remedy this issue your graphic artist should always recieve some type of creative brief from you. This creative brief should outline what you are looking to receive as an end result. If the creative brief is open ended expect your project to be open ended.
An example of a creative brief can be found here PDF file.
Although designers and artist are creative they have to listen and internalize what the client wants. Writing your thoughts on paper for the designer will make it plain and concrete.
So, when you are looking to hire a designer/ graphic artist make sure they are really listening to what you are looking to have as an end result. If they don’t have you fill out a creative brief I would second guess that artist.
Well thats all that was on my heart this week.
Next week I will be back to creating tutorials for photoshop and illustrator. Next week I will create a tutorial on how to create reflections. If you would like to receive the tutorial as soon as I post it please sign up for the email list.
December 9, 2009
This has been such a good year for me. Creative Graphic Art website has increased traffic from 10-15 views per month to an average of 300-400 views per month over the last year. As a thank you, I am offering a free logo design or webpage or flyer design for free no strings attached, which ever you choose. Click on the link below and fill out the form. I am looking for small business owners, hair and nail techs, Pastors, Doctors, laywers, and anyone that need to get a message out. I will notify you by email on Dec 16th. If I currently work with you feel free to put in your request, all are welcome.
The logo design is valued at $150.00
The html webpage design is valued at $100.00/page
The flyer is valued at $50.00
Again thank you for such a great year. Iam excited to show you all what I have planned for 2010.
November 4, 2009
Here are some brief instructions on how to download wallpaper onto your desktop.
1.)Click on the link of the picture you want to download.
2.) Right click your mouse and save as a picture
3.) Save it in a location( the C:drive is a good location).
4.) Close out the windows
5.) Drag the mouse to your desktop and right click and go to properties
6.) Go to desktop tab
7.) Then browse and go to the area where you saved the picture. ( hopefully its your C: drive)
8.) Position select stretch
9.) Then hit apply
Your new desktop wall paper should appear.