September 15, 2010
For my birthday, my wife bought me a hat with the Creative Graphic Arts logo on it. This is my new favorite hat!!! Although it was suppose to be a surprise gift, it was not a suprise because she needed my help to provide the correct art work to the “stitching guy”. This gave me a thought on how important the graphic artist really is to any business, marketing department, or brand management agency.
One of the core responsibilities of the graphic artist is to communicate to the printer/ embroiderer. From printing business cards to stitching on a hat or t-shirt. It all starts with good art. If you give the production order on bad art work then you will get bad work out. Many beginning graphic artist and “do it yourselfers” will pull images off the web and try to have the art work printed on T-shirts, Hats, Mugs, brochures, flyers, and business cards with the image coming out very grainy or pixilated.
A couple things to know when having your logo or art work produced on clothing or flyers.
1.) Provide a logo in vector form to start like an .eps to your client. This will allow you to adapt your logo to the size needed for the application. If you create a logo for a business card and then you need to place a logo on a t shirt and then for a website. If you rasterize the image for one it will hard to use them for all these applications. If you start with a vector and save to a rasterized image then you can tailor the image to the media.
2.) Craft your art work to the media you are trying to apply it to.
Kela thanks for the Hat babe… I love you.
If you would like to learn how to use Illustrator or Photoshop go to www.cdesign8.com and sign up for the free Creative tips and tricks e-book.
March 25, 2010
Over the past couple of projects it has been pressed upon me time and time again on how special the relationship is between the designer and client. You would think that after doing X amount of flyers/ logos/ websites etc. I could get burned out with creative ideas. Well not so, the reason is because I am not creating from my own inspiration but from the clients.
The client is actually doing the creating of the flyer / logo/ or website. Therefore it is important for the client to have a good idea or direction the project needs to go. I find that if the client has no idea of which direction they want the project to go then they do one of two things.
1 They spend more money then they really wanted. This is done by having multiple revisions and redo’s or hoping from one designer to another. Although some artist charge by the job remember if you burn them the first time around good luck with trying to work with them again. They will remember how much time and effort was put in for the little compensation.
2 The client get up set with the artist because they are not seeing what they want. Its pretty much a lose lose situation for the client. to remedy this issue your graphic artist should always recieve some type of creative brief from you. This creative brief should outline what you are looking to receive as an end result. If the creative brief is open ended expect your project to be open ended.
An example of a creative brief can be found here PDF file.
Although designers and artist are creative they have to listen and internalize what the client wants. Writing your thoughts on paper for the designer will make it plain and concrete.
So, when you are looking to hire a designer/ graphic artist make sure they are really listening to what you are looking to have as an end result. If they don’t have you fill out a creative brief I would second guess that artist.
Well thats all that was on my heart this week.
Next week I will be back to creating tutorials for photoshop and illustrator. Next week I will create a tutorial on how to create reflections. If you would like to receive the tutorial as soon as I post it please sign up for the email list.
December 9, 2009
This has been such a good year for me. Creative Graphic Art website has increased traffic from 10-15 views per month to an average of 300-400 views per month over the last year. As a thank you, I am offering a free logo design or webpage or flyer design for free no strings attached, which ever you choose. Click on the link below and fill out the form. I am looking for small business owners, hair and nail techs, Pastors, Doctors, laywers, and anyone that need to get a message out. I will notify you by email on Dec 16th. If I currently work with you feel free to put in your request, all are welcome.
The logo design is valued at $150.00
The html webpage design is valued at $100.00/page
The flyer is valued at $50.00
Again thank you for such a great year. Iam excited to show you all what I have planned for 2010.
November 4, 2009
Here are some brief instructions on how to download wallpaper onto your desktop.
1.)Click on the link of the picture you want to download.
2.) Right click your mouse and save as a picture
3.) Save it in a location( the C:drive is a good location).
4.) Close out the windows
5.) Drag the mouse to your desktop and right click and go to properties
6.) Go to desktop tab
7.) Then browse and go to the area where you saved the picture. ( hopefully its your C: drive)
8.) Position select stretch
9.) Then hit apply
Your new desktop wall paper should appear.
August 6, 2009
There are many advantages for hiring a graphic designer. I would like to highlight three advantages for hiring Caleb from Creative Graphic Art.
1.) I’ll stretch your dollar to meet your needs. As a growing business with a tight budget I can suggest ideas and creative ways to reach your audience. There are cost effective ways to achieve big results. You just have to think creatively. In addition, my time in the field has allowed me to find great deals for web hosting and printing.
2.) I’ll save you time. I have tutorials for photoshop and illustrator at www.cdesign8.com. Anyone is more than welcome to try their hand at mastering the tools of the trade. But mastering the tools will take time. You may not have time to figure out the tools. Why try to be jack of all trades when you’re the ace in your profession. Adding a graphic designer to your team like me is a great way to build around your skill.
3.) I’ll bring creative energy and ideas with an artistic twist and service that will be unmatched.
Drop me an email at email@example.com and ask about services and prices.
July 30, 2009
Building a brand is not a one time attempt. A brand is built over time in the mind of the consumers. Creating a logo, brochure, business card, flyer, or website is not the complete outline of your business. The building in which your business resides is not the complete impression but having a controlled consistent approach in bringing them all together over time creates a more complete picture and credibility of your business in the consumers mind.
What does your business promise to the consumer? This is the point businesses constently push on commercials, billboards, magazines, Internet, and TV ads. Seeing the message and images over and over again we begin to formulate an opinion or thought about the significance of the product being presented. When people buy the information, product or service they tend to recommend it to their associates. If the product or service is unsatisfactory they will not recommend your business. We as business owners do everything we can to sway a good response.
To strongly influence a good response from the consumers, business owners put in many hours to perfect the product or service. Many times businesses neglect the outer branding that must go in tangent with the inner brand. Repeatedly transmitting the news of your business to the consumers will go far. Constantly projecting an image or outer brand through your business cards, website, brochures, flyers, and posters will build your brand over time.
In addition, inner branding must be worked on a daily basis. Inner branding deals with the product or service, employees and all internal dealings. The outer brand should always reflect the internal brand without embellishments. If the internal brand is awful and the outer brand is excellent people will try it and not return because it will seem like the product and/or service was falsely advertised. If the internal brand is good and the outer branding is lousy then no one will come because it looks undesirable. If the internal brand and the outer branding is good then you will have satisfied customers who will recommend you to their people because you are delivering what is advertised. This is what a business strives to accomplish. Bringing all the pieces together over time creates credibility and brand value of your business in the consumers mind.
June 13, 2009
Creative Graphic Arts Theme Music
I was thinking, to really push this creative brand to the edge I have to do more than just graphics. I have to be multimedia. So, I pitched an idea to my musically gifted brother (Kevin Davis). I asked him to produce a track that sounds like a futuristic orchestra. What ever that my sound like!!! All I know, is that, I wanted to hear strings. You gotta listen to what he came up with. All the greats have theme music right? Superman, Spiderman, 007, Disney, and Creative Graphic Art.
Originally it was on the site but that did not work well. It slowed down the upload of the page. In addition, I did not want to suprise you with loud music.
This piece you are about to look and listen to is a work in progress. I want to add a few words to the song (this is last on the list). First thing is to animate the video. If you have any ideas on what should be in the animation, let me know? Clcik on the link below