September 15, 2010
For my birthday, my wife bought me a hat with the Creative Graphic Arts logo on it. This is my new favorite hat!!! Although it was suppose to be a surprise gift, it was not a suprise because she needed my help to provide the correct art work to the “stitching guy”. This gave me a thought on how important the graphic artist really is to any business, marketing department, or brand management agency.
One of the core responsibilities of the graphic artist is to communicate to the printer/ embroiderer. From printing business cards to stitching on a hat or t-shirt. It all starts with good art. If you give the production order on bad art work then you will get bad work out. Many beginning graphic artist and “do it yourselfers” will pull images off the web and try to have the art work printed on T-shirts, Hats, Mugs, brochures, flyers, and business cards with the image coming out very grainy or pixilated.
A couple things to know when having your logo or art work produced on clothing or flyers.
1.) Provide a logo in vector form to start like an .eps to your client. This will allow you to adapt your logo to the size needed for the application. If you create a logo for a business card and then you need to place a logo on a t shirt and then for a website. If you rasterize the image for one it will hard to use them for all these applications. If you start with a vector and save to a rasterized image then you can tailor the image to the media.
2.) Craft your art work to the media you are trying to apply it to.
Kela thanks for the Hat babe… I love you.
If you would like to learn how to use Illustrator or Photoshop go to www.cdesign8.com and sign up for the free Creative tips and tricks e-book.
June 3, 2010
The quickest way to learn is by mimicing. Watching over someones shoulders and copying what they do. Then, take what they do and make it your own.
Quick Start Tutorial is based off this idea. You can save hundreds of dollars by buying a video instead of going to the expensive one on one class. You can save hours of your time by removing the technical book and travel time to classes.
Imagine in a few hours having the understanding and basics of a craft or skill that would normally take a semester and a few thousand dollars. Quick Start tutorials provides the information to understand the tools in Photoshop CS4 to create high impact flyers business cards, CD covers, and marketing materials.
New products, businesses, and events continue to populate. These products, businesses, and events will need flyers business cards, logos and websites to distiguish themselves from the competition. They will need graphic artist to help them craft their messages.
Quick Start Tutorials will give you the knowledge and confidence to attract those jobs and make a few extra dollars.
Download the 14 part tutorial now or enroll for the 6 part e-course for free. Click here to begin
Test it out and let me know what you think?
May 20, 2010
To resize your canvas in photoshop you want to go to IMAGE –>CANVAS.
There are two ways to change the canvas size.
In absolute method you put the entire size of the image. If you start with a 4in by 6 in canvas and want a 8in by 10 in canvas then you would put 8in by 10in which would result in an increase in the canvas size. The background color will appear.
In the relative method you would check the box name relative. Then you would only enter how much you want the canvas to increase by. Therefore if you have a 4 by 6 image again and you want to increase the borders by .5 inches then you would say1 in for the width and 1 in for the hieght.
You can also just add canvas to one side by changing the anchor.
Changing the canvas size adapts to increasing as well as decreasing. Check out the video below.
Recieve free video tutorials sign up by clicking the link below.
April 21, 2010
I was speaking with my brother Kevin the other day. He told me he saw my video tutorials and that they were pretty good but I shouldn’t tell my secrets. I laughed for a second because that is such an old way of thinking.
Why would I not share how I do something? Is it because they my duplicate exactly what I do and take business away from me? Yeah that may happen but they are not stealing business from me but creating new business for themself.
I am only giving them the tools to create. In this business there are a thousand solutions for one problem. There are a thousand different designers with the solution to the problem of creating a flyer, business card,website, or logo.
Not everyone will have the time or the passion to follow through with creating that marketing piece. Hey, they may not want to invest the money to buy the tools to achieve the desired results. Even if they do they may not have the passion to continue.
In that case they will be looking for a designer that they know who can do the job. Hopefully they will remember the great tutorials and valuable information that I gave away for free, and call me up to do some work.
In the end people remember you for what you give. People are honored for what they are given not what you keep or take in. That is only the by product of giving. Thats why I choose to give as much as I can. Hopefully you all enjoy the tutorials that I have provided on this site and I have developed a tutorial E-course that you can have for free. Sign up on my site at http://cdesign8.com and recieve your video instantly.
April 17, 2010
Here is a quick video tutorial on how to navigate Photoshop for all you newbies out there. Hopefully this is helpful. If you like this then sign up for a free 6 part E-course on PHOTOSHOP. Go to http://www.cdesign8.com. You will instantly download the course after sign up. Enjoy!
March 25, 2010
Over the past couple of projects it has been pressed upon me time and time again on how special the relationship is between the designer and client. You would think that after doing X amount of flyers/ logos/ websites etc. I could get burned out with creative ideas. Well not so, the reason is because I am not creating from my own inspiration but from the clients.
The client is actually doing the creating of the flyer / logo/ or website. Therefore it is important for the client to have a good idea or direction the project needs to go. I find that if the client has no idea of which direction they want the project to go then they do one of two things.
1 They spend more money then they really wanted. This is done by having multiple revisions and redo’s or hoping from one designer to another. Although some artist charge by the job remember if you burn them the first time around good luck with trying to work with them again. They will remember how much time and effort was put in for the little compensation.
2 The client get up set with the artist because they are not seeing what they want. Its pretty much a lose lose situation for the client. to remedy this issue your graphic artist should always recieve some type of creative brief from you. This creative brief should outline what you are looking to receive as an end result. If the creative brief is open ended expect your project to be open ended.
An example of a creative brief can be found here PDF file.
Although designers and artist are creative they have to listen and internalize what the client wants. Writing your thoughts on paper for the designer will make it plain and concrete.
So, when you are looking to hire a designer/ graphic artist make sure they are really listening to what you are looking to have as an end result. If they don’t have you fill out a creative brief I would second guess that artist.
Well thats all that was on my heart this week.
Next week I will be back to creating tutorials for photoshop and illustrator. Next week I will create a tutorial on how to create reflections. If you would like to receive the tutorial as soon as I post it please sign up for the email list.
March 18, 2010
It has been a while since I posted something new. Ever since the beginning of this year (2010) I have been extremely busy with side projects. I thought I would share some of the projects that I have worked on over the past couple of weeks.
I have done flyers, banners, motion graphics, websites, and logos. Some are still in process but I thought I would share with you all and see what you think.
check out :
This was window treatmeants for the new place of worship for Labourers For Christ. This is on the inside of the building.
This is window treatments on the outside of the building.
This was a flyer done for the introduction of a name change from Pentacost Word of Faith to New Life Experience Christian Center. The logo was also another project.
I did this project over a couple of months time during my spare time. A portrait of my lovely daughter.
This was a flyer done for a conference in GA. Multiple versions but this was a good selection by Family Restoration which I also dd the logo.
website – http://labourers4christ.publishpath.com/
In this website there is a short video that I created also.
short video – http://www.facebook.com/profile.php?v=app_2392950137&id=1311387943#!/video/video.php?v=1341351176452
Last but not least a flyer/ ad that I did for Tykielah promoting her lovely parfaits. I would like to highlight the logo was also created by me. This is one of my prized projects because I also had the previlidge of creating the labels. I pretty much had a big say in how everything looked on this product given that my wife is the owner. lol. …You can also visit the website I created by clicking on the link www.delitecakes.com
Please let me know what you think of the work.