For my birthday, my wife bought me a hat with the Creative Graphic Arts logo on it. This is my new favorite hat!!! Although it was suppose to be a surprise gift, it was not a suprise because she needed my help to provide the correct art work to the “stitching guy”. This gave me a thought on how important the graphic artist really is to any business, marketing department, or brand management agency.
One of the core responsibilities of the graphic artist is to communicate to the printer/ embroiderer. From printing business cards to stitching on a hat or t-shirt. It all starts with good art. If you give the production order on bad art work then you will get bad work out. Many beginning graphic artist and “do it yourselfers” will pull images off the web and try to have the art work printed on T-shirts, Hats, Mugs, brochures, flyers, and business cards with the image coming out very grainy or pixilated.
A couple things to know when having your logo or art work produced on clothing or flyers.
1.) Provide a logo in vector form to start like an .eps to your client. This will allow you to adapt your logo to the size needed for the application. If you create a logo for a business card and then you need to place a logo on a t shirt and then for a website. If you rasterize the image for one it will hard to use them for all these applications. If you start with a vector and save to a rasterized image then you can tailor the image to the media.
2.) Craft your art work to the media you are trying to apply it to.
Kela thanks for the Hat babe… I love you.
If you would like to learn how to use Illustrator or Photoshop go to www.cdesign8.com and sign up for the free Creative tips and tricks e-book.