3 Advantages for hiring Caleb

August 6, 2009

There are many advantages for hiring a graphic designer. I would like to highlight three advantages for hiring Caleb from Creative Graphic Art.

3 strikes

1.) I’ll stretch your dollar to meet your needs. As a growing business with a tight budget I can suggest ideas and creative ways to reach your audience. There are cost effective ways to achieve big results. You just have to think creatively. In addition, my time in the field has allowed me to find great deals for web hosting and printing. 

2.) I’ll save you time. I have tutorials for photoshop and illustrator at  www.cdesign8.com. Anyone is more than welcome to try their hand at mastering the tools of the trade. But mastering the tools will take time.  You may not have time to figure out the tools. Why try to be jack of all trades when you’re the ace in your profession. Adding a graphic designer to your team like me is a great way to build around your skill.

3.) I’ll bring creative energy and ideas with an artistic twist and service that will be unmatched.

Drop me an email at caleb@cdesign8.com and ask about services and prices.

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Consistency

July 30, 2009

consistency1

Building a brand is not a one time attempt. A brand is built over time in the mind of the consumers. Creating a logo, brochure, business card, flyer, or website is not the complete outline of your business. The building in which your business resides is not the complete impression but having a controlled consistent approach in bringing them all together over time creates a more complete picture and credibility of your business  in the consumers mind.

What does your business promise to the consumer?  This is the point businesses constently push on commercials, billboards, magazines, Internet, and TV ads. Seeing the message and images over and over again we begin to formulate an opinion or thought about the significance of the product being presented. When people buy the information, product or service they tend to recommend it to their associates. If the product or service is unsatisfactory they will not recommend your business. We as business owners do everything we can to sway a good response.

To strongly influence a good response from the consumers, business owners put in many hours to perfect the product or service.  Many times businesses neglect the outer branding that must go in tangent with the inner brand. Repeatedly transmitting the news of your business to the consumers will go far. Constantly projecting an image or outer brand through your business cards, website, brochures, flyers, and posters will build your brand over time. 

In addition, inner branding must be worked on a daily basis. Inner branding deals with the product or service, employees and all internal dealings. The outer brand should always reflect the internal brand without embellishments. If the internal brand is awful and the outer brand is excellent people will try it and not return because it will seem like the product and/or service was falsely advertised. If the internal brand is good and the outer branding is lousy then no one will come because it looks undesirable. If the internal brand and the outer branding is good then you will have satisfied customers who will recommend you to their people because you are delivering what is advertised. This is what a business strives to accomplish. Bringing all the pieces together over time creates credibility and brand value of your business in the consumers mind.


The Creative Spot4

March 29, 2009

face

1.Tells us some background information, your education, what you do, how long you’ve been doing it?

WELL I’M A NATIVE DETROITER REPRESENTIN’ THE EAST SIDE GRATIOT AND VAN DYKE AREA. I’VE ALWAYS BEEN THE TYPE OF PERSON THAT COULD GET ALONG WITH ANYONE INCLUDING MYSELF. I AM AN ALL AROUND ARTIST I DRAW, I PAINT, I CAN KNIT, AND FREAK OUT A FLYER OR TWO. WHEN IT COMES TO ART I NEVER SAY NEVER BECAUSE I THINK I CAN DO WHATEVER I PUT MY MIND TO. I GRADUATED FROM KETTERING HIGH SCHOOL THEN GRADUATED FROM EASTERN MICHIGAN UNIVERSITY. i’VE BEEN DRAWING SINCE I WAS 5 YEARS OLD. I GET IT FROM MY FATHER, A MAN I NEVER HAD THE PLEASURE OF MEETING. I GOT INTO FLYER DESIGNING WHEN I WAS WORKING AT THE MAIN POST OFFICE ON FORT STREET. YES FLYERMAN WAS CREATED INSIDE THE P.O.! I STARTED DOING FLYERS
BEFORE PHOTOSHOP GOT BIG. YES IT WAS ALL ABOUT CLIP-ART AND ASTROBRIGHT PAPER.

2.What made you become an artist/designer?

MY DREAM IS TO BECOME A FULLTIME WRITER FOR FILM AND TV WHICH IS WHY I TOOK MYSELF TO EASTERN MICHIGAN. NOTE I SAID MY DREAM IS. WELL WHILE TAKING TV AND FILM CLASSES I STILL MAINTAINED MY ART SKILLS DOING FLYERS BY HAND FOR THE QUES, KAPPAS AND SIGMAS AT EMU. EVERYONE SUGGESTED I TAKE UP ART CLASSES SO I WENT AHEAD AND GOT ME A SECOND MINOR IN GRAPHIC DESIGN.

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3.In the beginning of your career how did you market yourself?

WORKING IN THE POST OFFICE I CAME UP WITH AN IDEA TO DESIGN FLYERS BECAUSE THE BULLENTIN BOARDS AT WORK WERE FULL OF HORRIBLE FLYERS. I WAS LIKE I’LL BE THE MAN WHO HOOKS UO THE FLYERS. I’LL BE FLYERMAN. SO I STARTED COMING UP WITH CLEVER FLYERS TO POST ON THE BULLENTIN BOARDS INSIDE THAT LITTLE CITY INSIDE THE POST OFFICE TO PROMOTE MYSELF AND BEFORE LONG EVERYONE WAS COMING TO ME FOR FLYERS. I WAS COOL WITH THE PEOPLE AT KINKOS ON WOODWARD AND WARREN AND I GOT MY PRINTING THROUGH THEM. I WAS UP THERE SO MUCH WE WERE KNOWN AS THE KINKOIDS!

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4.What tools do you use, software and hardware?

I USE PHOTOSHOP, THE OLD TYPESTYLER AND THAT’S IT! WHEN I DRAW I JUST FREEHAND MY CARTOON CHARACTERS AND COLOR THEM IN PHOTOSHOP. I USE TO USE MARKERS LIKE CRAZY, BUT I HAVEN’T TOUCH A MARKER IN YEARS. I’M IN THE PROCESS OF GOING BACK TO CLASS TO LEARN DIGITAL VIDEO EDITING, DREAMWEAVER AND FLASH. YOU CAN NEVER STOP LEARNING NEW STUFF TO UPGRADE YOUR SKILLS.

5.How do you manage the business side?

IT’S TOUGH AT TIMES TRYING TO DO THE FLYERS, RUN A MAGAZINE, PARTY PROMOTE, BE DADDY AND MAINTAIN A LIFE OUTSIDE OF WORK.
SINCE LEAVING MY BASEMENT AND MOVING MY BUSINESS ON WEST MCNICHOLS BUSINESS HAS PICKED UP. I LOVE THE FACT THAT I’M MAKING MONEY OF SOMETHING I LOVE, BUT IT HAS IT’S MOMENTS WHEN I WANNA STOMP MY COMPUTER. I BIGGEST PROBLEM IS GETTING ORGANIZED. ONCE I GET THAT TOGETHER THINGS WILL RUN SMOOTHLY. THEN I CAN START HELPING OUT OTHER STRIVING BLACK ARTIST OUT HERE.

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6.where and how do you get inspiration to design?

WELL I LOVE BEING CREATIVE AND I LOOK AT EACH FLYER AS AN INDIVIDUAL PIECE OF ART. I TRY TO PUT OUT GOOD WORK WITH WHAT IS PROVIDED TO ME. ALSO SOME PEOPLE DON’T REALIZE HOW IMPORTANT IT IS TO REPRESENT YOURSELF WITH GOOD ART. PRESENTATION IS THE KEY. SO QUIT BEING CHEAP AND PAY FOR QUALITY NOT QUANTITY. I LIKE THE FACT THAT PEOPLE TRUST ME WITH THEIR LAYOUT BECAUSE THEY KNOW I DO GOOD WORK.

7.what is some advice you can give to people just starting out?

DON’T SIT BACK AND KEEP YOUR ART TO YOURSELF. SHOW THE WORLD WHAT YOU CAN DO AND WHAT YOU HAVE TO OFFER. ART IS FOR EVERYONE TO ENJOY AND GET INSPIRATION FROM. SO IF YOU GOT SOME POEMS, OR STORIES, OR DRAWINGS YOU CREATED FOR YOUR OWN SATISFACTION GIVE OTHER PEOPLE A CHANCE TO ENJOY THEM TOO. YOU WILL GET A BETTER SATISTACTION FROM SEEING OTHER PEOPLE LOVE WHAT YOU CREATED. REMEMBER YOU CAN’T PLEASE EVERYONE AND YOU HAVE TO BE ABLE TO TAKE CRITICISM, BUT YOU WILL NEVER KNOW WHAT PEOPLE THINK IF YOU KEEP IT TO YOURSELF.

 

Thank you for taking the time to share.


CREATING SWASHES

January 25, 2009

Swashes are decorative extended strokes. You see this quit often in wedding invitations. I created some swashes in a flyer below. This tutorial outlines how I created this swash in Illustrator.

flyer-frontfinal111

 

1.)   The fastest way to get your ideas out is to sketch with pen and paper. Sketch out your type with swatches. Then scan it into your computer as I have done below.

swash1

2.) Open the scanned image in Illustrator. Lock the layer and create a new layer. This will allow you to trace over top of the type without moving the scanned image.

swash22

3.) Next select your text with the move tool and create outlines.(right click  and select outlines) Also,choose another color other than black for better visibility. 

 

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4.) Begin outlining your sketched swashes.

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4.) Select another color and create the holes. Make sure your pen tool is on outline and not fill.

5.) Select both color outlines and use your pathfinder pallet to cut out the shape. To open your pathfinder pallet go to windows –> pathfinder.

swash51

6.) Use the pathfinder pallet again to group them together. (When they are grouped together a selection on any part of the type selects all.)

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7.) Continue using this same technique through out. Using your pen tool and pathfinder pallet.

8.) Lastly change the color back to your choice color.

If you are having trouble with this tutorial check out the pathfinder tutorial or pen tool tutorial. Below is the end result and how I used my swashes in a flyer.

swash8

flyer-frontfinal2


3D effect

November 27, 2008

In my poster I used the 3D effect on the arrows. Here is how I used it.

effects

Select your object. Then select the effects tab and go to 3D –> extrude and bevel.

extrude-bevel

Set your perspective angle by typing in the degree or manually move the blue box. To see the moves, make sure the preview box is checked. Leave surface on plastic shading. When you are satisfied with the position click ok.

fill-and-stroke

To change the color of the arrow, you must change the fill and stroke. If you have any questions leave me a message and I will respone.


Pathfinder tool

November 27, 2008
a poster

a poster

 In this poster recently done I used the pathfinder tool in Illustrator to create the arrows. To use your pathfinder tool:

First draw two shapes that you want to join together.

Then go to windows –> pathfinder and click on it.

window-copy

Your pathfinder pallete will open up. Overlap the shapes and select them both. In your pathfinder pallete select add shape area then hit expand. ( now it is one shape)

select

That is how you use the pathfinder tool. Play with the other functions in the pallete to create other shapes.

To make the arrow look 3D I use the 3D effect. Check out the 3D tutorial.