Over the past couple of projects it has been pressed upon me time and time again on how special the relationship is between the designer and client. You would think that after doing X amount of flyers/ logos/ websites etc. I could get burned out with creative ideas. Well not so, the reason is because I am not creating from my own inspiration but from the clients.
The client is actually doing the creating of the flyer / logo/ or website. Therefore it is important for the client to have a good idea or direction the project needs to go. I find that if the client has no idea of which direction they want the project to go then they do one of two things.
1 They spend more money then they really wanted. This is done by having multiple revisions and redo’s or hoping from one designer to another. Although some artist charge by the job remember if you burn them the first time around good luck with trying to work with them again. They will remember how much time and effort was put in for the little compensation.
2 The client get up set with the artist because they are not seeing what they want. Its pretty much a lose lose situation for the client. to remedy this issue your graphic artist should always recieve some type of creative brief from you. This creative brief should outline what you are looking to receive as an end result. If the creative brief is open ended expect your project to be open ended.
An example of a creative brief can be found here PDF file.
Although designers and artist are creative they have to listen and internalize what the client wants. Writing your thoughts on paper for the designer will make it plain and concrete.
So, when you are looking to hire a designer/ graphic artist make sure they are really listening to what you are looking to have as an end result. If they don’t have you fill out a creative brief I would second guess that artist.
Well thats all that was on my heart this week.
Next week I will be back to creating tutorials for photoshop and illustrator. Next week I will create a tutorial on how to create reflections. If you would like to receive the tutorial as soon as I post it please sign up for the email list.